Do You Need Tips For Positioning Of Adverts?
After using AdSense for a time you must have begun to ask yourself if there’s anything you could do to improve your AdSense based earnings. But before you go on experimenting with this and that setup you have to realize a couple of things about positioning.
The first thing you should know is that there is no universal condition that is guaranteed to improve your earnings. That being said, the part above about experimenting is meant to be taken literally. You have to try as many setups as you can to detect the solution with the greatest benefit.
But, of course certain places ordinarily work better then others. Of course, Google recognizes this and they publish a “heat map” of how much revenue ads laid in certain portions of the page can bring you. Experimenting is often the best way you can find, what suits the sub conscious mind of your audience.
Generally the most profitable ads are placed within the main content, generally correctly above it. But this is by no means a rule and there are some exceptions to it. One known exception is having a news site or something similar to a new site.
When this is your case, you will often find that you generate more earnings through placing your ads at the bottom of the content, right before comments begin. This is since as users finish reading a story, they have a short moment where they’re looking for something more to do. And your AdSense ads can offer them that something.
Also, placing ads to the left side of your page seems to work more adept almost all the time. Of course, this is logical since text is generally written from left to correctly (unless you come from certain countries where it is the other way approximately).
People will finish a sentence and return their eyes to the left position, which means they have a higher chance of spotting your ads.
Also, there are a bit more to this then just having ads visually in the right place. if you have more then one ad you have to worry about where they’re located in the code as well. And there’s a very good reason for this concern.
AdSense fills the ads in the prescribe it finds them in the source. That means that when the first add you have in the code isn’t the one generating the highest revenue, you may soon start to lose money, rather then earn more.
This is since if AdSense doesn’t have anymore ads it will supplement your space with public service ads or just leave it blank altogether. That means that, when you’re unlucky, you could end up with your most profitable locations not having any good ads at all. To supplement your revenues
There are other issues with how many ads you should place in your site. The problem is that when you have too many, rather then generate more income, you’ll have a lower click by rate, as visitors tend not to follow ads from the places where these come in excess.
You have to constantly keep track of how the users interact with your site. Keep an eye out for where the visitors will be looking at your site most. This is generally the place where you desire to use your first ads. Also try not to place ads in annoying positions as that can guarantee a lower click through rate.
Of course, you always require having ads that blend in with your content and generally don’t make the visitor’s presence on your site an unpleasant one. The key is providing an enjoyable experience for your visitor, whilst generating revenues from their exploration.
And again, in the end the best revenue will be earned by a lot of experimentation. Be sure to use AdSense’s channels feature and be on the look out for how certain ads in your pages are doing while altering the positions to more adept supplement your earnings.
About the author
Uchenna Ani-Okoye is an internet marketing advisor For further reading please check out: Google AlternativesTags: Do You Need Tips For Positioning Of Adverts, Positioning Of Adverts